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Anna Lundberg

What if success didn’t look like this?

In product, we’re wired to build, ship, and scale. But what happens when you hit the milestones and still feel off-track?
In this closing keynote, Anna Lundberg challenges one of the most persistent myths in modern work: that success is a fixed destination. Drawing on historical insight, shifting societal values, and her experience navigating success in both corporate and entrepreneurial worlds, she unpacks the hidden assumptions shaping our work lives – and why so many high achievers still feel misaligned.

As the pace of product accelerates, the real risk isn’t burnout; it’s chasing the wrong version of success. This session is a chance to pause, reflect, and reconnect with what matters – so you can build in a way that’s both ambitious and sustainable.

You’ll leave with:

• A sharper lens for spotting outdated success scripts

• A Monday-ready trio of questions* to recalibrate your week with clarity

• A more strategic, sustainable, self-defined path forward

Come ready to think deeply - and leave lighter, clearer, and more aligned.
About this speaker
Anna Lundberg helps founders, experts, and leaders redesign how they work - so success isn’t just something that looks good on paper, but something that actually feels good to live. A former brand strategist at Procter & Gamble, she’s worked across industries, from global consumer giants to scrappy startups and solopreneurs, exploring what drives sustainable performance over the long haul.

Driven by watching brilliant professionals accept diminished versions of themselves, she now helps individuals and organisations challenge outdated success scripts and design more intentional ways of working. Anna is the author of two books on career and business transitions and host of the long-running Reimagining Success podcast. Her sessions leave audiences with practical shifts and sharper questions – the kind that spark real change.
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Join us for a day of big ideas, bold conversations, and a community that feels more like a crew than a crowd.

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