David Eason
Zero to 20 Million: The Messy Art of Launching New Products
In this talk we will take a deep dive into product craft when launching new products.
Product management is not feature bingo. It starts with the discovery of real customer pain, ensuring that it delivers ‘move-the-needle’ value, all while keeping stakeholders on board.
In this talk, David will break down how to find the right problem, frame it so stakeholders care, and shape a solution that ships. He will share the messy parts of go-live: cutting scope, last-minute surprises, and post-launch fire drills.
Finally, David will show how to choose and track the few metrics that matter, read the signals fast, and decide what to fix, double down on, or kill.
Finally, David will show how to choose and track the few metrics that matter, read the signals fast, and decide what to fix, double down on, or kill.
Expect practical tools, honest war stories, and takeaways you can use on Monday to keep work on track.
About this speaker
David is a Senior Product Manager at Trainline, where he has been for the last 6+ years. He is currently responsible for working across multiple teams to rethink the train journey experience, including how AI and ML can be applied to solve new customer problems.
He has previously led product development in key growth markets and mentors across the product and growth organisations. A product generalist, he has delivered across B2B, B2B2C, and all parts of the Trainline web and app!
Prior to this, David worked at Ford, where he focused on new experimental products and partnered with top London software and design agencies to develop his craft.
He has previously led product development in key growth markets and mentors across the product and growth organisations. A product generalist, he has delivered across B2B, B2B2C, and all parts of the Trainline web and app!
Prior to this, David worked at Ford, where he focused on new experimental products and partnered with top London software and design agencies to develop his craft.
SPEAKERS UNLEASHED
Explore more speakers
Join us for a day of big ideas, bold conversations, and a community that feels more like a crew than a crowd.
